DID YOU KNOW?

In the top DMAs, The New York Times really delivers affluent adults. For example, in
those markets, The Times reaches:

• 1.6 million affluent adults (HHI of 100K+) — 31% more than The Wall Street Journal
• 1.1 million adults with HHI of $150K+ — 26% more than The Journal
• 409,000 adults with HHI of $250K+ — 16% more than The Journal

SOURCES: Nielsen Online NetView October 2009 /ABC Audit March 2009 / TNS Report 2009 / Mendelsohn 2009 Study – Sunday
measurement / Mendelsohn Affluent Survey, Head of Household, HHI $100,000+ in the top 10 DMAs; based on net New York Times
(Weekday/Sunday) measurement.